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Online High School Business Courses

Gain an understanding on business principles through our multiple business courses

Sterling Academy Logo   Business

It is not unusual for someone to start a business while in high school or college. Sterling Academy offers 7 high school courses in Business, each equivalent to one semester in length (0.5 credit), that can give you a good foundation for your endeavors.  

Full-time students at Sterling Academy can take these courses for their electives.  If you are a full-time student at another school but your school does not offer these courses, you can enroll at Sterling Academy part-time and take the courses you wish; these courses are 100% online, and since we are an accredited school, you can easily transfer the credit from these back to your high school.

 

Careers in Marketing Research

Marketing research is the foundation of all marketing
activities because it provides the data needed to make
key strategic decisions about products, promotions,
pricing, and other key organizational decisions. Careers
in Marketing Research is a semester-long high school
course that provides information about the process of
investigation and problem analysis by using research to
produce key marketing statistics that are communicated
to management and used throughout the organization.
This course concludes with the execution, interpretation,
and presentation of marketing research.

 

Marketing Foundations 1a: Introduction

Explore the fast-paced and exciting world of marketing! Learn about the role of marketing in business in addition to the basics of business management, customer service, and economics. Examine how to identify target markets, perform market research, and develop successful marketing strategies. Discover the legal and ethical considerations of business and marketing, along with the impact of government on business.

Marketing Foundations 1b: Building Your Base

Dig deeper into the world of marketing and what it means for business success! Become a marketing mix pro by studying understanding branding, advertising, promotion strategies, and more, through real-world applications and practices. And explore the secrets of advertising and promotion. Learn about effective sales techniques and discover employment opportunities to pursue a career in this exciting field!

 

Marketing 2a: Global Business and Trade

Can you think of a brand that first launched in the U.S. and then became popular in other countries? Facebook™ did this very thing! Without a solid understanding of business and international marketing strategy, it becomes nearly impossible to be successful and stand out from the crowd. Discover how business and marketing works around the world. You’ll learn about topics such as regulations, market research, marketing plans, global trends, buying and selling internationally, and more.

Marketing 2b: Developing a Sales Team

How does a business make money? If you said sales, then you’re right! This course explores the secrets to sales. You’ll learn expectations, best practices, sales planning, building a clientele that becomes long-term buyers, and how to stay motivated to sell, sell, sell! If sales management is your goal, you’ll learn about management styles, how to find, hire, train, motivate, and compensate your team.

 

Principles of Business, Marketing, and Finance 1a: Introduction

Discover how leadership, ethics, marketing and advertising, finance and operations management shape businesses through the lens of real-life innovators like Gitanjali Rao and Palmer Luckey. Get hands-on by creating your own brand, Random Acts of Coffee, and see how a socially responsible café operates from the ground up. By the end of the course, you’ll take your first steps towards success by crafting key parts of your own business plan.

Principles of Business, Marketing, and Finance 1b: Targeting Business Insight

Get ready to learn about responsible business practices that challenge the status quo. Explore topics like marketing, finance, and running ethical businesses by analyzing the strategies of young entrepreneurs, such as Brian Chesky and Joe Gabbia, and Kylie Jenner. Every unit applies concepts to real-life practices through IRL features—Business IRL, Marketing IRL, Accounting IRL—to help you see the relevance of business principles. Follow the creation of Random Acts of Coffee, a fictional sustainable café with a pay-it-forward mission, as you devlop your own business ideas. By the end, you will complete a business plan with sections like financial projections and marketing strategies. This course can help you build a business that makes a difference—while preparing for future success!



 

Advertising & Sales Promotion

What comes to mind when you think of marketing? Does a favorite commercial jingle begin to play in your head? Or do you recall the irritating phone call from a company trying to sell you software you already have? No matter what your feelings are about it, there’s no denying the sheer magnitude of the marketing industry. Every year companies spend $200 billion promoting their products and services—and that’s in the United States alone! Experts estimate that by the time you turn 65, you will have seen nearly 2 million TV commercials, not to mention radio ads, billboards, and online advertisements. You’re familiar with what it’s like on the receiving end of a company’s marketing efforts, but what’s it like on the other side? In this online high school Advertising and Sales Promotions course, you’ll learn how marketing campaigns, ads, and commercials are conceived and brought to life. You’ll meet some of the creative men and women who produce those memorable ads and commercials. And you’ll discover career opportunities in the field to help you decide if a job in this exciting, fast-paced industry is in your future!

Sports & Entertainment Marketing

Have you ever wished to play sports professionally? Have you dreamed of one day becoming an agent for a celebrity entertainer? If you answered yes to either question, then believe it or not, you’ve been fantasizing about entering the exciting world of sports and entertainment marketing. Although this particular form of marketing bears some resemblance to traditional marketing, there are many differences as well—including a lot more glitz and glamour! In this online high school marketing course, you’ll have the opportunity to explore basic marketing principles and delve deeper into the multi-billion dollar sports and entertainment marketing industry. You’ll learn about how professional athletes, sports teams, and well known entertainers are marketed as commodities and how some of them become billionaires as a result. If you’ve ever wondered about how things work behind the scenes of a major sporting event such as the Super Bowl or even entertained the idea of playing a role in such an event, then this course will introduce you to the fundamentals of such a career.

International Business: Global Commerce in the 21st Century

From geography to culture, Global Business is an exciting topic in the business community today. This online high school business course is designed to help students develop the appreciation, knowledge, skills, and abilities needed to live and work in a global marketplace. It takes a global view on business, investigating why and how companies go international and are more interconnected.  The course further provides students a conceptual tool by which to understand how economic, social, cultural, political and legal factors influence both domestic and cross-border business. Business structures, global entrepreneurship, business management, marketing, and the challenges of managing international organizations will all be explored in this course. Students will cultivate a mindfulness of how history, geography, language, cultural studies, research skills, and continuing education are important in both business activities and the 21st century.